Dano Friedman
21+ Years Tattooing EST. 2005 Owner, Resident Artist

Dano Friedman

Soul Patch's founder, tattooing in Riverbank since 2014 with 21+ years behind the machine. Dano works across realism, black and grey, color, illustrative, neo-traditional, and Japanese styles, and is the shop's go-to for the cover-ups other artists won't touch. Drawing-first process, every piece custom, every consult free. "I tattoo on grandmas and members of my church", a working artist, deep in his community.

Realism Black and Grey Vibrant Color Cover-Ups Illustrative Neo-Traditional
Book with Dano
Shop 3324 Santa Fe St, Ste A, Riverbank Hours Open Daily, By Appointment Booking Free consult, by appointment
Also on Facebook Threads
What Dano Tattoos

The work,
by category.

The styles Dano takes on most often, and how each one shows up in the chair.

Realism
Portraits, animals, and photo-grade detail. Dano's realism work holds up over time because it gets planned at the drafting stage, not improvised at the chair.
Black and Grey
Soft shading, tight contrast, clean linework. The classic register that ages well. A favorite for memorial pieces, religious imagery, and large-format chest and back work.
Vibrant Color
Saturated, packed-in color that reads from across the room. Dano works traditional and neo-traditional palettes and isn't afraid of bold combinations.
Cover-Ups
Old work, reframed. The piece other shops won't take, the regret you've been carrying, the bachelor-party mistake from 2009. Bring photos, talk it through, leave with a plan.
Illustrative
Hand-drawn, illustration-first style with linework that reads like ink on paper. Storybook qualities, fine detail, and personality.
Neo-Traditional
Bold black outlines, rich color, and modern stylization. The American traditional foundation expanded with contemporary subjects and palette.
Latest

Dano's
recent work.

New pieces straight from Dano's Instagram. Save what you like, bring references to your consult.

Client Reviews

What clients
say about Dano.

Real reviews from clients who sat with Dano. Pulled from Facebook, Google, and Instagram.

Dano took on a cover-up two other shops told me was impossible. He drew it three times until we got it right, and the finished piece is exactly what I wanted. Patient, professional, and worth the wait.

Cover-up August 2025 via Facebook

I came in with a faded photo of my dad. Dano took the time to talk me through what he could and couldn't do, then drew something that captured him perfectly. The portrait healed beautifully.

Memorial portrait June 2025 via Facebook

Three sessions in and I'm blown away every time. The detail in the realism work is unreal, and Dano makes you feel comfortable the whole time. Already planning my next piece.

Realism sleeve April 2025 via Google

First tattoo and Dano made it easy. Walked me through everything, drew up the design while I waited, and the line work is razor sharp. Already booked a follow-up.

First tattoo February 2025 via Facebook

The color saturation on this piece is incredible. Two years later and it still looks like the day I got it. Dano knows his craft.

Color piece November 2024 via Facebook
Rewards

Dano's
loyalty card.

Stack points with every session, redeem for shop merch or session credits. Free to join, no app required.

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Loyalty Rewards with Dano

Every Session Earns Rewards

Earn 1 point for every $1 spent with Dano at Soul Patch. Redeem points for shop merch or credit toward your next session. The more you book, the more you earn.

500Shop Tee
1,000Shop Cap
1,500Shop Hoodie
2,500$50 Session Credit
5,000$125 Session Credit
10,000$300 Session Credit
Welcome Bonus
25 points on your first session
Earning Rate
1 point per $1 spent
Validity
Points valid 18 months

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